Internet Marketing

How to look bigger on the internet and get more traffic

Punch above your Weight is a 1 day workshop designed to help you beef up your internet presence to make you look bigger and more impressive.

We interviewed 20 small businesses who are really good at presenting themselves on line and have combined their insights with our own experience of on line marketing to produce what we believe is a really useful workshop.

The next workshop will be held on 11th July at the Hub, 5 Wormwood St, London and at the Hurtwood Inn, Peaslake near Guildford on 31st July.

There's a theoretical session in the morning and a hands on session in the afternoon. The price for both sessions is £135 + VAT- book here

The workshop is presented by howtodobusiness.com in association with the Business School at Brunel

You can see the team in action here.

The course materials can now be downloaded from links in the Ecademy club or in the Ning environment that we've created.

Internet Marketing Course - Keywords, Blogs and RSS

Marketing is about creating a good story that connects you with your customers and telling it in the right places – especially on the web.

We talked to several early adopter small companies during our current research programme who have become quite sophisticated in how they use on-line and web 2.0 techniques to help them punch above their weight and look more substantial to the outside world.

So we’ve created a workshop for you to learn how to use these tools in your own business.

We’ll show you how to:

discover the all important key-words that you need to develop your story and connect you with your customers in their language
use blogging and tagging to spread the word and magnify your impact
maximise traffic to your site with a little judicious search engine optimisation
create and embed audio and visual material to add punch to your story
use on-line networking, profiles and affiliations to multiply your presence
use RSS to tie together all your online presence so that information you’ve created in one place can be sent somewhere else.

We’ll use examples from our early adopters to show how everyday businesses are using these techniques to Punch above their Weight.

If you want to hear a little more - why not listen to the overvew in the video.

Presenters

Dr Lisa Harris

Lisa Harris is Course Director of the MSc in Marketing Analytics at the University of Southampton School of Management.. She is a Chartered Marketer and a member of the Chartered Institute of Marketing International Board of Trustees. Before joining the education sector she worked for 10 years in marketing roles within the international banking industry .

Dr Alan Rae

Alan Rae is Managing Partner of Ai Consultants which researches how small companies use IT and the internet and develops training programmes for small companies or those who need to work with or sell them. He is a Fellow of the CIM and sits on itsProfessional Body Board. He has worked in Engineering, IT and Consultancy - mostly as an owner-manager. He publishes his small business products at www.howtodobusiness.com

Fintan Clear

Fintan is a lecturer at Brunel University Business School.. His interests lie in the drivers and inhibitors of e-business, data security and accessibility for smaller firms. Previously he worked in supply chain information systems development for a large UK multiple retailer.

Workshop Content

The workshop itself is quite interactive. We start with an overview of Marketing itself. What's your story and where are you going to tell it. What's the right balance between on-line and off-line activity.

The key thing on the internet is to be found - how do you drive or attract traffic to your site. This largely works through key-words - they drive searches and tagging. Many companies spend a lot of money on Google ad-words to drive traffic to their site. However it's not generally recognised that you can use it as a research tool. If you cap your spend at 3 pounds a day you can have utter certainty about how people search for your products for about £300 spent over 3 months. We tell you how to do this.

Once you've got this we tell you how to use the information in blogs, in social networking sites like Ecademy and Facebook and on you-tube to drive traffic to your site. This will help you generate the leads you need to automate your prospecting process so you can focus on working with people who want to work with you.

We also show you how to use this information to optimise your own site. After all - it's the organic search rankings you're after isn't it?

In the afternoon we run 2 indepth sessions, one on using Google ad-words, the other on how to set up and run a blog. If you really want to make the internet work for you, this is the workshop to attend.

This is what some other people said about it

I attended the Punch Above your Weight workshop last week - wow

Alan has helped me to understand, what for me seemed impossible - thank you!
Not only is this course a 'must', Alan also combines the knowledge to help you understand with the practical to help you achieve!!

Vicki Wusche

Spent a very enjoyable day at Alan Rae's Punch Above Your Weight workshop yesterday learning all about RSS feeds, the wealth of social/business networking sites, blogging sites and GoogleAdwords.

Informative, fascinating and superbly presented with a wealth of course content and handouts, plus the chance to interact on a post workshop forum afterwards to maintain contact/ask for advice. Excellent, thanks Alan, highly recommended!

Alan keeps course numbers manageable to ensure a high ratio of tuition to attendees. In yesterday's case, an impressive 2:1

Emma James

An amazing person who is a fountain of knowledge and inspirational. After attending his workshops, you really do feel totally motivated to do things NOW! He makes everything 'come together' so you really understand the whole Web 2.0 experience. I highly recommend his workshops and reading anything he offers on his websites.

Sue Searle

Having attended Alan's workshop 'Punch Above Your Weight' this morning, I just had to write a testimonial. I class myself as a reasonably technically aware person but during the workshop I improved the effectiveness of my Google Ad Words campaign, increased the impact of my Facebook Account, opened (and populated) a Wordpress Blog - which I was able to import my blog from Blogger into - and also got an understanding of Squidoo - plus how to enhance my existing presence on Ecademy.

Mark Eaton

Alan
Just to thank you for your presentation yesterday evening. You have enabled me to understand more about the arcane subtleties concerned with website content, design and interaction

Cliff Jenkins

Alan's punch above your weight workshop was really fascinating, his enthusiasm and expertise is infectious and gets you very much into a 'I want to do this now' mood - highly recommended!

Regine Schmidt

If you would like to make some real, quick, progress with your on-line presence then please come along. You can book on here.

In addition to the work on the day you get links to all of the workshop materials including our 178 page Punch Above Your Weight e-book as well as access to an exclusive on line forum where you can ask questions, get help and compare notes with your follow graduates.

And if you can't make it in the short term you can always buy the e-book - 178 pages for £15+VAT.

Hope to see you soon.

Punch Above Your Weight